Assure Brilliant Diamonds LLP (hereinafter referred as "ASSURE" or "Company" or "we" or "us" or "our") owns and operates the website www.diamondassure.com ("Website" or "Platform"), to the user/visitor ("you" or "your" or "customer") having its registered office at A-1002, 10th floor, A-Wing, The Capital, Opp. ICICI Head office, Bandra Kurla Complex, Bandra East, Mumbai 400051.

Please take a moment to read through the privacy policy (“Privacy Policy”) that explains how we collect, use, disclose, share and retain the information that you provide to us on our website (also referred to as the “Platform”)

We would like to inform you that our privacy policy is subject to change without intimation and you shall be required to review the same regularly. The protection and security of your personal information is one of ASSURE’s top priorities.

Your continued access and use of the platform shall be deemed to be your approval and acceptance of this Privacy Policy

CHANGES TO THIS PRIVACY POLICY

We’re constantly trying to improve our Websites and Services, so we may need to change this Privacy Policy from time to time. The most recent version of our Privacy Policy can be found on the Site. We therefore recommend that users visit this website regularly to learn more about the information we process. If we materially change the way we process user’s information or if we need to notify our users of a change to the information we hold about them, we will contact those users by posting a notice on the Site, emailing such users, and/or through other methods.

By continuing to access or use the Site and our services after changes to this Privacy Policy become effective, you agree to be bound by the terms of the revised Privacy Policy.

COOKIES AND OTHER INFORMATION THAT WE AUTOMATICALLY COLLECT

Like most platforms, ASSURE logs IP addresses and uses cookies and similar technologies that allow us to recognise you and to customize your experience, and provide us with information about the way our visitors access our platform. You can find out more about how we use your information and cookies in the sections below.

UNDERSTAND WHAT IS A COOKIE

Cookies are text files, containing small amounts of information, which are downloaded to your device when you visit a website or mobile application. They are used to recognise your computer as you move between pages on a website, or when you return to a website or mobile application you have visited previously. Cookies are widely used in order to make platforms work, or to work more efficiently, as well as to provide information to the owners of the platform.

We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our platform is used. Cookies will tell us, for example, whether you have visited our platform before or whether you are a new visitor. They can also help to ensure that products you see online are more relevant to you and your interests.

There are two broad categories of cookies:

• First party cookies, served directly by ASSURE to your device. They are used only by ASSURE to recognise your device when it revisits our platform.
• Third-party cookies, which are served by a third party service provider on our platform, and can be used by the service provider to recognise your device when it visits other platforms. Third party cookies are most commonly used for platform analytics or advertising purposes.

COOKIE POLICY

This website uses cookies and similar technologies to operate and offer the corresponding services, analytical cookies (its own and third parties) to understand and improve the user’s browsing experience, as well as functional and advertising cookies (its own and third parties) to send the promotional materials in line with the preferences displayed by you whilst browsing.

WHAT COOKIES DOES ASSURE USE

Our website uses various types of cookies, each of which has a specific function. The platform serves the following types of cookies to your device:

Cookies necessary for essential purposes: These cookies are essential to provide you with services available through this platform and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.

Technical Cookies: Technical cookies are cookies that are strictly necessary for the platform to function or to allow you to take advantage of the requested services and content. It is not possible to disable this type of cookie, as this would prevent the platform from functioning properly, and would compromise the use of its content and services.

Functional Cookies: These cookies serve a variety of purposes related to the presentation, performance and functionality of this platform. Their overall purpose, however, is to enhance visitor’s experience and enjoyment of this platform. For example, some of these cookies enable visitors to specify language, currency, product or other platform preferences.

Performance Cookies: These cookies are used to collect information about how visitors use our platform.

The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our platform, the platforms that referred them to our platform and the pages that they visited on our platform. We use this information to help run our platform more efficiently, to gather broad demographic information and to monitor the level of activity on our platform.

Advertising Cookies: These cookies, including those from third parties, i.e. cookies aimed at creating profiles related to the user and used in order to send you adverts in line with your preferences expressed while surfing the web.

Location Services: Some of the services that we provide are able to use information about your location. For these services, which are typically available on devices, you are provided with the opportunity to provide your consent to the use of location services, which, for example, process information deriving from GPS, sensors, beacons or Wi-Fi access points in order to allow you to benefit from a more personalized service. Your device will have settings that allow you to turn off these services should you no longer wish to benefit from them.

INFORMATION YOU PROVIDE TO US AND HOW WE USE IT

We collect the information from you as detailed below:

• To access certain areas of our platform, you will need to register with us. During the registration process you will be asked to submit personal information about yourself (including your name and address, e-mail address and telephone number). By entering your details in the fields requested, you enable ASSURE to provide you with the services you select.
• Where the option is available, when you purchase products online, we collect information such as your purchase details and relevant payment information. In addition, we will also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services). Please note that phone calls will on occasion be recorded for security, training and development purposes;
• We also collect certain information automatically about visitors to our platform, described in the section headed "Cookies and other information that we automatically collect", above;
• We will collect information about your location to the extent that we provide any location services, described in the section headed "Location Services" above;

We will use the information we collect from you to:

• Where applicable, manage and fulfill purchase orders, facilitate delivery, and to provide after-sale services;
• Manage our accounts and records
• Deal with your inquiries and requests
• Send service related communications, including announcements and administrative messages such as order confirmation;
• Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;
• Send you marketing communications (including e-mails) relating to us and other third party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the section headed “Your Choices”, below for further information about how you can control these updates);
• Conduct market research so that we can continuously improve the services we provide to our customers;
• Undertake credit checking, prevention of fraud and other prohibited or illegal activities as part of our efforts to keep our platform and services secure; and Understand how our platform is used so that we can continuously improve our platform and services and other offerings.

Where you have agreed to a particular use of your information, we process it on the basis of your consent. You may withdraw that consent at any time (for example, for us to send you marketing communications) by contacting us (see the section headed “Contact Us” below). We also process your information where this is necessary for the performance of a contract with you or where it is necessary for our legitimate interests of operating, protecting and improving our business.

INFORMATION THAT YOU DISCLOSE

We collect personal information that you voluntarily provide to us when you register on the platform, express an interest in obtaining information about us or our products and services, when you participate in activities on the platform, or otherwise when you contact us.

Personal information provided by you: The personal information that we collect depends on the context of your interactions with us and the services, the choices you make and the products and features you use. The personal information we collect may include the following:

• Names
• Phone numbers
• E-mail addresses
• Type of business
• Authentication data
• Billing Addresses
• Shipping Addresses

Payment Information: The payment information, including credit card information, is processed by third parties and third-party processing applications, such as PayPal, Razorpay and individual Bank Wire Transfers. We do not have access to the credit card and payment information collected by those third parties and you should review their privacy policies before submitting your information to them.

We will rely on the information provided by you as accurate, complete and up to date and you agree to ensure that this will be the case.

You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose personal data about visitors that are under 18 years of age.

SMS POLICY

Purpose of mobile number collection: The mobile number we collect from clients will be used to send important updates, reminders, promotions, or other relevant information.

Consent: By providing their mobile number, the client consents to receiving OTPs, transactional updates, and marketing messages. The client has the option to opt out of marketing messages if they wish.

Information Security: Our clients' mobile numbers will be securely stored and protected from unauthorized access or misuse.

Third-Party Service Provider: Routemobile is a third-party service provider that has been hired to send SMS. RouteMobile is compliant with relevant data protection laws and will only use the mobile numbers to send OTP, Transactional, and Marketing SMS purposes.

Opt-out Mechanism: Clients can opt out of receiving OTPs, transactional updates, and marketing messages if they no longer wish to receive them. They can withdraw their SMS consent from the "My Account" section after logging in to the www.diamondassure.com website or through the Android and Apple applications.

Frequency of Messages: Clients may receive at most one or two marketing messages per week.

Updates to the Policy: ASSURE BRILLIANT DIAMONDS LLP reserves the right to update the SMS policy as needed and will communicate any changes to clients in a timely manner.

Contact Information: In case of any questions or concerns regarding the SMS policy or their personal data, clients can reach out to us at info@diamondassure.com.

SHARING YOUR INFORMATION

We do not share personal information about you with other people or non-affiliated companies except under the following circumstances:

• we will disclose your personal information to third party providers for the purposes of providing online and other payment services, handling credit checks and fraud prevention, and any other services required in order for us to use your information for the purposes specified in the section headed

"Information you provide to us and how we use it", above;

• we will disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and
• we will disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.

MINORS

The platform and their contents are not targeted to minors (those under the age of 18) and we do not intend to sell any of our products or services to minors. In the case of a minor using our platform, we do not hold ourselves responsible under whatsoever circumstances.

PROTECTING YOUR INFORMATION

We want you to feel confident about using our platform, and we are committed to protecting the personal information we collect. We design our systems with your security and privacy in mind.

• We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs.
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal information. Our security procedures mean that we may request proof of identity before we disclose personal information to you.

However, where we ask you to choose a password in order to access certain parts of our platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else.

RETAINING YOUR INFORMATION

We keep your personal information to enable your continued use of our services, for as long as it is required in order to fulfill the relevant purposes described in this Privacy Notice, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. How long we retain specific personal information varies depending on the purpose for its use, and we will delete your personal information in accordance with applicable law.

If you request that we no longer send you direct marketing communications, we will keep a record of your request and contact details to ensure that your request is respected.

EU-US AND SWISS-US PRIVACY SHIELD

We do not rely on the Privacy Shield but continue to keep to the commitments in order to protect the information you provide to us. We provide additional information about the privacy, collection, and use of personal information of prospective and current customers of ASSURE located in certain jurisdictions

If you have a data-protection related question, and you are an ASSURE customer, please refer to the section headed “Contact Us”, below.

Your Data Rights: You may have certain data rights, including to request information about the collection of your personal information by us, to access your personal information or to correct or delete your personal information. If you wish to do any of these things and you are an ASSURE customer, please refer to the section headed “Contact Us”, below.

YOUR CHOICES

We offer a variety of choices about how we use your information. You can make choices about whether to receive promotional communications from us by following the unsubscribe instructions included in the communication. In addition, you can also generally make choices in your settings, or by visiting relevant links.

You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed “Contact Us” or clicking on the ‘unsubscribe’ link in any ASSURE marketing e-mails.

CONTACT US

If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us at the address provided below. You can also use this address if you wish to request access to the personal information we hold about you or to unsubscribe from any further e-mail marketing communications.

If you have any questions about this Privacy Policy or the manner in which your information may be processed, please contact us at:

Email:info@diamondassure.com

Ph: +91 22 3520 1111